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New App Uses Facial Recognition to Personalize Your Discounts — Does That Scare You?
Tailoring discounts based on a specific person’s preferences is nothing new. Several apps use smartphone check-ins and Facebook to help facilitate these deals but a new app undergoing beta testing in Nashville, Tenn., is taking the tech a step further. “FaceDeals” is experimenting with deals at area restaurants and stores using cameras and facial recognition.
AllFacebook.com describes how the app, created by the marketing and advertising firm Redpepper, works:
Tailoring discounts based on a specific person’s preferences is nothing new. Several apps use smartphone check-ins and Facebook to help facilitate these deals but a new app undergoing beta testing in Nashville, Tenn., is taking the tech a step further. “FaceDeals” is experimenting with deals at area restaurants and stores using cameras and facial recognition.
AllFacebook.com describes how the app, created by the marketing and advertising firm Redpepper, works:
Local businesses install cameras with facial-recognition technology, which automatically check in Facebook users who are detected, and subsequently notify them of available deals at the businesses based on their like histories.
Users must authorize the Facedeals application in order to take part, and the app verifies their appearance by analyzing their most recent tagged photos. Deals are delivered to those users’ smartphones.
Users must authorize the Facedeals application in order to take part, and the app verifies their appearance by analyzing their most recent tagged photos. Deals are delivered to those users’ smartphones.