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More, more, more -- that's the message from NASCAR vice president of corporate communications Jim Hunter.
During a visit to USA Today's newsroom in McLean, Va., on Thursday, Hunter said NASCAR is "still running the models" but the 2007 Nextel Cup season will feature more points for victories and more drivers in the Chase for the Cup, the newspaper reported on its Web site.
Hunter said an official announcement will be made during NASCAR's media tour Jan. 22-26 in Charlotte.
"What I have always said about the Chase was we needed a few years under our belt to see how it evolves, how it changes in strategy, see how the actual formula we have really works," France said. "Now in our third year ... it's the ideal time for us make adjustments."
The Chase was devised by France when he took over as chairman in 2004. The format was designed to spice up a stale championship race in which winners were running away with the title and routinely clinching before the season finale.
France wanted more excitement and a dramatic playoff system that could compete with the NFL for television ratings.
http://www.nascar.com/2007/news/headlines/cup/01/04/changes/index.html
TNT looking at no commercial breaks in 2007? UPDATE Pepsi 400 only?: Sports Business Journal reports that TNT is floating a package to potential advertisers that would allow advertising during the race broadcast and eliminate commercial breaks. The advertising would take place on the screen during the broadcast and allow continuous race coverage. TNT will broadcast six Nextel Cup races next summer. The story reports that officials from Turner and NASCAR would not comment. The story also reported that TNT's Cup ratings are down 8.3% from last season.(Roanoke Times)(10-18-2006)
UPDATE: hearing that the Pepsi 400 at Daytona will be shown with no commercials by TNT [in primetime] and the coverage will be sponsored by...Pepsi, but the other five races, as of now, will be shown with commercial breaks.(1-4-2007)
http://jayski.com/pages/media.htm
During a visit to USA Today's newsroom in McLean, Va., on Thursday, Hunter said NASCAR is "still running the models" but the 2007 Nextel Cup season will feature more points for victories and more drivers in the Chase for the Cup, the newspaper reported on its Web site.
Hunter said an official announcement will be made during NASCAR's media tour Jan. 22-26 in Charlotte.
"What I have always said about the Chase was we needed a few years under our belt to see how it evolves, how it changes in strategy, see how the actual formula we have really works," France said. "Now in our third year ... it's the ideal time for us make adjustments."
The Chase was devised by France when he took over as chairman in 2004. The format was designed to spice up a stale championship race in which winners were running away with the title and routinely clinching before the season finale.
France wanted more excitement and a dramatic playoff system that could compete with the NFL for television ratings.
http://www.nascar.com/2007/news/headlines/cup/01/04/changes/index.html
TNT looking at no commercial breaks in 2007? UPDATE Pepsi 400 only?: Sports Business Journal reports that TNT is floating a package to potential advertisers that would allow advertising during the race broadcast and eliminate commercial breaks. The advertising would take place on the screen during the broadcast and allow continuous race coverage. TNT will broadcast six Nextel Cup races next summer. The story reports that officials from Turner and NASCAR would not comment. The story also reported that TNT's Cup ratings are down 8.3% from last season.(Roanoke Times)(10-18-2006)
UPDATE: hearing that the Pepsi 400 at Daytona will be shown with no commercials by TNT [in primetime] and the coverage will be sponsored by...Pepsi, but the other five races, as of now, will be shown with commercial breaks.(1-4-2007)
http://jayski.com/pages/media.htm