Ok...
...folks, guess what? This is how it's done. Ronald Reagan was a natural. After 50 years of acting, you would be too. Clinton (the male) was/is fabulous at instant fake sincerity. I can't find it bit there is a clip somewhere of Bubba at the Tomb of the Unknown solider, I think Memorial Day, and he's coming out of the guard shack chatting with someone, laughing, heading for the podium to do another speech and he suddenly notices the camera and, on cue, assumes this somber aura and projects the proper mood.
I wish we, as a people, would spend more time looking at ourselves and considering just what it is that appeals to us in our leaders. We follow people who are acting. That's why issues and voting records should matter more than they do.