I am sick to death of having any person's sexual preference shoved in my face or displayed as normal in a television commercial.
Oh stop it. It's not like they're shown sucking face or banging. I think you're way overboard in your reaction.
I find myself somewhere in the middle here.
Clearly, companies are going where they think the money is. So why not highlight the groups they think have the cash? If so, then there's nothing "in your face" about the ads at all.
But it seems all so contrived. Especially with all the various permutations being shown. And the ads seem to project a reality where all these relationships/strange combos exist in numbers far greater than they do. Hence, at least part of the pushback.
In the end, whatever the target audience, I think companies believe their adverts need to be/must be edgy. Edgy enough to grab the folks who support the "ad edginess" to praise it; edgy enough to get those opposed to whatever the edginess is to squawk about it. There's chatter at the water cooler in both cases. Which is what these companies want: their products chattered about.
Long gone are the days where an advert would tell you about the product and how well the product does what the company claims it will do. Now we need a backstory.
Honestly, I miss the old way of doing business. But I'm old. So I guess it figures I would.
--- End of line (MCP)