itsbob
I bowl overhand
.. but I guess the rest of the Harley 'fleet' will now enjoy some good German engineering
Harley-Davidson, Inc. (NYSE: HOG - News) today announced that it has completed the acquisition of the motorcycle division of auto maker BMW. Jim Ziemer, President and CEO, and Tom Bergmann, Vice President and CFO, Harley-Davidson, Inc. expressed their satisfaction in acquiring the brand that has recently experienced a slow down in growth.
In discussing the acquisition, Jim Ziemer related that while BMW produced well built motorcycles, the average consumer thought BMW only made automobiles. "After peeking around on some forums on the World Wide Web, I noticed a disturbing trend that even owners of BMW automobiles didn't realize the heritage of BMW. So I got thinking 'Now that is funny!' and began to seriously consider my options."
Motorcycles will continue to be built under the BMW brand name until a marketing company is found that can come to terms with the diverse offering that the BMW brand brings to the table.
Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.
Harley-Davidson, Inc. (NYSE: HOG - News) today announced that it has completed the acquisition of the motorcycle division of auto maker BMW. Jim Ziemer, President and CEO, and Tom Bergmann, Vice President and CFO, Harley-Davidson, Inc. expressed their satisfaction in acquiring the brand that has recently experienced a slow down in growth.
In discussing the acquisition, Jim Ziemer related that while BMW produced well built motorcycles, the average consumer thought BMW only made automobiles. "After peeking around on some forums on the World Wide Web, I noticed a disturbing trend that even owners of BMW automobiles didn't realize the heritage of BMW. So I got thinking 'Now that is funny!' and began to seriously consider my options."
Motorcycles will continue to be built under the BMW brand name until a marketing company is found that can come to terms with the diverse offering that the BMW brand brings to the table.
Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.