It IS really bad PR - but - to be honest, the top brass do NOT make enough money to get the costs down.
This is true just about everywhere -
AVERAGE annual bonus at Starcbucks is 6000 bucks.
You have a CEO that makes say, 50 million, you give 6000 dollar bonuses to 200,000 employees - that's over a billion dollars.
(I remember this, years ago, when top computer CEOs were raking in millions - and you did the math and saw, if you took away the entire board's compensation and spread it out to the employees - it wasn't much.)
You'd think, sure, screw the barista - but some of the corporate execs are getting nothing, and no raises they were promised.
Starbucks is massively overpriced coffee trying to survive in a crappy economy - and Dunkin and McDonald's ARE cutting in on their previously non-competitive business. They're not just doing worse, they're doing terrible.
I mean, I GET the whole, geez, why don't they take away the rich guy's money, but as in all things, the problem isn't that he makes so much - it's that the company isn't making enough.