Olive Garden: $100 for 7 weeks of pasta
Olive Garden is about to try a pretty outlandish gimmick to lure folks in the door: pasta up the kazoo.
They're not calling it that, of course. But on Monday, the casual dining chain whose business has seriously softened in recent years, will announce plans for its first-ever "Never Ending Pasta Pass" -- which, for $100, gives the holder the right to consume all of the pasta, salad, bread and Coca-Cola branded soft drinks that they can stuff down for seven weeks.
But you may need to act fast. Only 1,000 of these pasta passes will be sold -- beginning Monday at 3 p.m. ET -- online via the Olive Garden web site. Nothing like being one of 1,000 VIP's who can gorge on pasta for 49 days in a row. The PR stunt piggybacks with the chain's annual "Never Ending Pasta Bowl" promo, Sept. 22 through Nov. 9., which lets folks eat all the pasta they want for $9.99.
