Selling Students into Credit-Card Debt

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"Citibank (C) pitched an offer at Ohio State University that few college students would refuse: free food. The bank plastered the Columbus campus with advertisements for free sandwiches at a local haunt, Potbelly. The only catch? Students had to submit a credit-card application before any free food crossed the counter."
Selling Students into Credit-Card Debt: BusinessWeek Business News - MSN Money