Staging: Yes or no?

DeeJay

Administrator
Staff member
Brought to you by Jimmy Hayden, O'Brien Realty!

Will staging increase your home’s value?

It’s obvious that you want your home looking as good as possible when you’re trying to sell it. You want to give buyers a great first impression, and there’s a long-held belief that professional home staging will lead to buyers paying more for a house.

However, that may not be the case, according to recent research by Michael Seiler, a real estate and finance professor at William and Mary. Seiler studied how 820 different buyers reacted to contrasting stagings of six various homes, and found that there was little effect on what the buyers were willing to pay.

Some buyers were shown a home with neutral beige colors and traditional furniture. Others were shown the same home, but with “ugly” purple paint and wacky furniture, or even no furniture at all. The average price the buyers were willing to pay for each property was roughly the same, regardless of which version of home staging was present.

"We were able to parse out what you consciously believe and subconsciously believe," Seiler said. "Beforehand, everyone thinks poor staging is going to be a problem. But when we actually did the experiment, we found it doesn't matter."

Of course, Seiler’s study only looked at one of the many aspects that affect a home’s value and how fast it will sell. Contact your trusted real estate professional if you’re considering selling your home.
For more on Seiler’s study, visit this link: https://www.bankrate.com/finance/real-estate/does-staging-raise-home-price.aspx


These tips are brought to you by Jimmy Hayden, O'Brien Realty, specializing in Property Management. Visit Jimmy's website at http://jimmyhaydenrealtor.com.

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DEEKAYPEE8569

Active Member
Brought to you by Jimmy Hayden, O'Brien Realty!

Will staging increase your home’s value?

It’s obvious that you want your home looking as good as possible when you’re trying to sell it. You want to give buyers a great first impression, and there’s a long-held belief that professional home staging will lead to buyers paying more for a house.

However, that may not be the case, according to recent research by Michael Seiler, a real estate and finance professor at William and Mary. Seiler studied how 820 different buyers reacted to contrasting stagings of six various homes, and found that there was little effect on what the buyers were willing to pay.

Some buyers were shown a home with neutral beige colors and traditional furniture. Others were shown the same home, but with “ugly” purple paint and wacky furniture, or even no furniture at all. The average price the buyers were willing to pay for each property was roughly the same, regardless of which version of home staging was present.

"We were able to parse out what you consciously believe and subconsciously believe," Seiler said. "Beforehand, everyone thinks poor staging is going to be a problem. But when we actually did the experiment, we found it doesn't matter."

Of course, Seiler’s study only looked at one of the many aspects that affect a home’s value and how fast it will sell. Contact your trusted real estate professional if you’re considering selling your home.
For more on Seiler’s study, visit this link: https://www.bankrate.com/finance/real-estate/does-staging-raise-home-price.aspx


These tips are brought to you by Jimmy Hayden, O'Brien Realty, specializing in Property Management. Visit Jimmy's website at http://jimmyhaydenrealtor.com.

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Going to forward this to a few folks, followed by, "SEE?? I TOLD YOU!"
 
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Forkian

Member
Do not stage it! It looks too fake. I have looked at many, many properties.

I bought my house because it was totally empty. I could see the whole inside of the house without looking thru other peoples crap.
Here is what ya do:

Empty the entire house, replace or professionally clean the carpet and repair then paint the walls a neutral color.

Buyers get a nice clean feel in the house and can easily picture how it will look when they pile it up with their own junk.
 
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mAlice

professional daydreamer
Our agent did what she calls "light staging". A cookbook on a stand in the kitchen, kitchen towels. A rug with a small table in another room. A clever little saying in the bathroom. We're not seeing any difference, but the new realtor is at least showing our house. I think the last 2 realtors were waiting for a buyer to fall in their lap.
 

Clem72

Well-Known Member
Surely it's anecdotal, but I have bought and sold several homes over the years. Empty is best, occupied and messy is worst. Staging is somewhere in between.

And make sure it's clean. Bad paint is an easier sell than a dirty toilet.
 

Forkian

Member
And make sure it's clean. Bad paint is an easier sell than a dirty toilet.
Yes and inside of fridge and microwave especially should be clean.

Oh, and no weird smells. Shouldn't smell like a dirty diaper or that you just sprayed 3 cans of air freshener to mask something.
 
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