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"NEW YORK (Reuters) - Environmental activists are taking to the Internet in a new bid to help save the world's rainforests with the help of major corporations including Starbucks Corp and Dell Inc.
Campaigners plan to announce on Monday the formation of "Team Earth," a social network that includes businesses, nongovernmental organizations, students and politicians with the hope of battling tropical deforestation.
Team Earth will launch in November, but its organizers wanted to spread the word this week, as world leaders gather in New York for the United Nations General Assembly.
"This is a moment when leaders around the world need to take action. We cannot afford for our representatives ... not to take action, so we're mobilizing the public," said Peter Seligmann, chief executive of Conservation International, which is spearheading the effort.
Starbucks Chief Executive Howard Schultz said he joined forces with Conservation International over shared concerns over "divergent efforts of many separate parties -- NGOs, corporations, politicians and individuals -- trying to do something in which perhaps the sum of the parts could be greater if there was collective action."
More at source: Starbucks, Dell to aid online effort to save rainforest | Technology | Reuters
Campaigners plan to announce on Monday the formation of "Team Earth," a social network that includes businesses, nongovernmental organizations, students and politicians with the hope of battling tropical deforestation.
Team Earth will launch in November, but its organizers wanted to spread the word this week, as world leaders gather in New York for the United Nations General Assembly.
"This is a moment when leaders around the world need to take action. We cannot afford for our representatives ... not to take action, so we're mobilizing the public," said Peter Seligmann, chief executive of Conservation International, which is spearheading the effort.
Starbucks Chief Executive Howard Schultz said he joined forces with Conservation International over shared concerns over "divergent efforts of many separate parties -- NGOs, corporations, politicians and individuals -- trying to do something in which perhaps the sum of the parts could be greater if there was collective action."
More at source: Starbucks, Dell to aid online effort to save rainforest | Technology | Reuters