The ad-based internet: is the roof caving in?

GURPS

INGSOC
PREMO Member
Meanwhile, Europe is finally coming to grips with the logical consequences of the EU General Data Protection Regulation (GDPR). Turns out, the whole internet as we know it is illegal in the EU. The Belgian data protection authority brought down a big chunk of the roof in holding the IAB liable for adtech bidding procedures that it decided violate the GDPR. And a German court fined some poor website for using Google fonts, which are downloaded from Google and tell that company (located in *gasp* America) a lot about every user who goes to the website. Nick Weaver explains how the tech works. I argue that the logical consequence is that it's illegal for one site to give out an IP address to get data from another site – which is kinda how the internet functions. Nick thinks the damage can be limited to Facebook, Google, and surveillance capitalism, so he isn't shedding any tears over that outcome.

This leads us to a broader discussion of Facebook's travails, as its revenue model becomes the target of regulators, Apple, TikTok, Google, liberals, and conservatives --- all while subscriber growth starts to stall. It's not pretty. So I remind listeners of Baker's Law of Evil Technology: "You won't know how evil a technology can be until the engineers who built it begin to fear for their jobs."


 
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