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Ubi bene ibi patria
"In lieu of exercise or a healthy diet, Americans now have the option of losing weight with a drug that causes bowel incontinence."
Since GlaxoSmithKline's (GSK) high profile launch of alli last summer, the first FDA-approved diet drug sold over the counter, the only figures that have flattened are sales.
Two million starter packages sold in the first few weeks at $49.99 for 60 pills and $69.99 for 120, thanks to a $150 million populist rollout that included displays in Targets, Wal-Marts and warehouse clubs.
But in 2008 that revenue growth "will be down a notch," Jean-Pierre Garnier, GSK's outgoing CEO, cautioned financial analysts, "because you won't have as much growth coming out of alli, although we have some."
Of course all diet products generate dropouts who don't like the results they're getting or the dietary restrictions.
And GSK admits alli results are slow and close to placebo.
But not all diet products feature the "oily bowels" and "anal leakage" that made alli an instant success on the comic circuit.
Because the active ingredient in alli, Orlistat, blocks the body's absorption of fat and ushers it out the bowels, sometimes before a person is ready or warned, GSK originally cautioned users to bring backup underwear with them or wear dark colors."
The Diarrhea Diet
Since GlaxoSmithKline's (GSK) high profile launch of alli last summer, the first FDA-approved diet drug sold over the counter, the only figures that have flattened are sales.
Two million starter packages sold in the first few weeks at $49.99 for 60 pills and $69.99 for 120, thanks to a $150 million populist rollout that included displays in Targets, Wal-Marts and warehouse clubs.
But in 2008 that revenue growth "will be down a notch," Jean-Pierre Garnier, GSK's outgoing CEO, cautioned financial analysts, "because you won't have as much growth coming out of alli, although we have some."
Of course all diet products generate dropouts who don't like the results they're getting or the dietary restrictions.
And GSK admits alli results are slow and close to placebo.
But not all diet products feature the "oily bowels" and "anal leakage" that made alli an instant success on the comic circuit.
Because the active ingredient in alli, Orlistat, blocks the body's absorption of fat and ushers it out the bowels, sometimes before a person is ready or warned, GSK originally cautioned users to bring backup underwear with them or wear dark colors."
The Diarrhea Diet
