The BBC made a skit off the back of this complaint that, while meant as a joke, ended up being a perfect way that described how many women felt about their “liberation.” They say the left can’t meme, but this skit proves they can do so ironically.
Then a trend on TikTok began emerging that gained traction very quickly. It was women simply posting their daily lives as traditional housewives. They cooked, they cleaned, they looked nice for their breadwinning husband, and they took care of the children during the day.
It’s a trend being called “tradwife.”
As you can see in some of the TikToks, there are quite a bit of aesthetic choices taken from the 1950s, from the hairstyles to the manner of dress.
You know in the western world of the modern day, this wasn’t going to fly with many, many people, namely women. The reasons are varied. Some are wives who don’t want their husbands to see a woman doing something that would make them look bad or set “unrealistic expectations” about their marriage while some called this TikTok content a “kink.”
But for feminists, this trend is dangerous because it invites a return to the sexism and racism of old. As Fox News reported, various mainstream publications have now jumped on the trend, attempting to discredit and excoriate it as evil:
“The new trend for submissive women has a dark heart and history,” reads one headline from The Guardian.
An article from Hypebae slapped the videos as “disturbing,” writing “[they] typically feature a cis straight white women, longing for the ’50s – an era where some women could opt out of participate in the corporate working world and be stay-at-home mothers instead.”
And a third from Grazia magazine accused the trend of “romanticizing an era where sexism and racism ruled.”