ok sorry ....
No need to apologize.
I'm going to resist the opportunity which this subject presents to jump off onto my rant about how so many equity investors miss the fundamental conceptual point of equity investing.
As for Mr. Einhorn, he's pretty well known in the investment world. He's what you might call an activist investor. Sometimes I agree with him, sometimes I don't.
In this case I think he's on the wrong side of the issue. The thing is, Apple is one of the few really large established companies that gets it right when it comes to investor relations. Ultimately the interests of a company are those of its investors - its owners. They're supposed to, among other things perhaps, be making money for those owners. The issue is what time horizon, are they looking at long-term or short-term value for the owners. Apple's way of creating value for the owners is to try to run a great business. Unlike many companies, for the most part, it doesn't worry about what will help the stock price in the short term. This is revealed in many of the decisions it has made. It doesn't try to manipulate the stock price in the short term - it tries to run the business as best it can and, if it does a good job of that, the value of the stock will - in the long term - reflect the quality of the business.
Apple handles investor relations and stock issues pretty much how I would want every company I own to do so. The way it reports and what it reports (as well as what it doesn't report) is great. The way it handles compensation for top executives is spot-on. Tim Cook, the CEO, owns very little stock. When his RSUs have vested, they've been sold in accordance with a 10b5-1 plan as has been the case with most Apple execs. The biggest part of Mr. Cook's compensation comes in the form of a million RSUs that don't vest for 5 and 10 years. That creates leadership stability. That turns an eye toward the long term. That aligns his financial interests, to the extent he cares about them, with that of the shareholders - but in the long term not the short term. It does Mr. Cook little financial good to make decisions that inflate the stock price this week or this month or this year. The only thing he can do to improve his own financial prospects is to run the company well - to focus on the business, not the stock. If he does a good job, he'll be well rewarded down the road. If he doesn't, or if he leaves the company, he won't.
As for returning part of Apple's cash pile to investors, there's so much of it now that I don't mind them doing that with a small portion of it. But I'm not a big fan of trying to return a lot of it and I'm not a fan of stock buy backs (other than as maintenance of the number of shares outstanding, i.e. the relative ownership share represented by a share). Buy backs are for stock price manipulation. I don't need Apple to give me my money back, I can take it back at any time I choose and in whatever portion I choose. Stock buy backs actually take the decision away from the investor - it says, we're going to make your ownership of the company larger, now you have to sell a portion of your shares if you want to get back to what you were at. I'm also not a huge fan of dividends, but understand why many people like them and don't mind them so long as they are at a level such that they aren't likely to affect the business' operations or limit its future opportunities.
Now, Apple has plenty of cash - more than enough to feel safe in case of a rainy day (or decade
). But it's also been very successful in making small strategic acquisitions that have paid off in better and more popular products down the road. It's never been an acquirer for the sake of acquiring - for the sake of being bigger or controlling more market share. But who's to say that an opportunity down the road to make an important strategic investment (i.e. that improves what they do as opposed to gets them into entirely different businesses) won't present a high price tag? More importantly, a lot of Apple's cash is held overseas. The U.S. government doesn't want them to bring it to the U.S. and insists that it will punish Apple if it does so by levying a tax on the money they bring here. As an investor in Apple, I think it would negligent of Apple to bring cash here (for whatever use) as long as that is the case. That money was already taxed where it was made and in accordance with the laws in effect there. If Apple lets the U.S. government collect another round of taxes on it, and then I have to pay yet another round of taxes on it as it is distributed to me - that's triple taxation. It's crazy. I don't think Apple can, in good conscience, bring much of that money here. I hope it leaves it overseas and either lets it pile up or finds ways to make use of it there; at least until the U.S. wakes up and adopts sensible (and ethical) tax policies.
The bottom line is that I have equity money invested in various businesses because I believe they will make good use of it. When I no longer believe that, I'm free to take my money out. That's how I weigh in on whether a company is being a good steward of its owners' interests. When it comes to a company like Apple, I'm happy that their stewardship of the same is focused on the long term. If others are not happy about that, if they want a company that focuses on short term stock prices - if they want a company that will do things meant to affect stock price rather than things that are best for the business - then I'd suggest they take their money out of Apple and put it in companies that do just that. They shouldn't have trouble finding them.