BULLCHIT!
Want kids interested in Science...watch Animal Planet, The Magic School Buss, and Bill Nye the Science Guy with them instead of spongebob, barnie, power rangers and other useless intellectual-lacking drivel!
Take them OUTSIDE and go for walks pointing out all the little bugs and animals. Get frog eggs and let them raise them into frogs...
P.S. I didn't make it past the first 30 secs before I turned the vid off. Short attention span and all...