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Wendy's launches Chipotle-style re-design of restaurants with popular industrial look | Mail Online
Wendy's has revealed a sleek new re-design of its restaurants clearly inspired by Chipotle, only a week after praising the fast-casual chain for its contemporary esthetic and quality of customer experience.
The 40-year-old burger chain has been looking to Chipotle's model as it modernises its brand and overhauls its locations with a similarly industrial style as the Mexican chain.
Trading in its shiny, plastic interiors of old in favour of familiar neutral earth colours and stripped down, industrial fixtures, the simple accent of the company's signature red echoes the red of Chipotle's colour scheme.
Wendy's has revealed a sleek new re-design of its restaurants clearly inspired by Chipotle, only a week after praising the fast-casual chain for its contemporary esthetic and quality of customer experience.
The 40-year-old burger chain has been looking to Chipotle's model as it modernises its brand and overhauls its locations with a similarly industrial style as the Mexican chain.
Trading in its shiny, plastic interiors of old in favour of familiar neutral earth colours and stripped down, industrial fixtures, the simple accent of the company's signature red echoes the red of Chipotle's colour scheme.