Whole Foods survey: millennials willing to pay top dollar when grocery shopping

[Kyle]

A new Whole Foods survey found when it comes to millennials going grocery shopping, 80 percent said quality is what they're looking for.

Nearly 70 percent of those surveyed will spend more money if they can get high-quality foods.

Whole Foods survey: millennials willing to pay top dollar when grocery shopping

Transparency and quality are what millennials are looking for when they head to the grocery store.

www.foxbusiness.com

Looks like Whole Paycheck found a reliable market for their $11 Bean Sprout Sandwiches and $19 Potato Chips.

 

[BOP]

A new Whole Foods survey found when it comes to millennials going grocery shopping, 80 percent said quality is what they're looking for.

Nearly 70 percent of those surveyed will spend more money if they can get high-quality foods.

Whole Foods survey: millennials willing to pay top dollar when grocery shopping

Transparency and quality are what millennials are looking for when they head to the grocery store.

www.foxbusiness.com

Looks like Whole Paycheck found a reliable market for their $11 Bean Sprout Sandwiches and $19 Potato Chips.

As long as they're Soylent Green salsa chips.

 

[Hijinx]

I don't think Food Lion is going to be put out of business by Whole Foods.
Their survey sounds like BS to me.

 

[SamSpade]

I'm often puzzled by such - surveys. Because millennials are persons roughly 23 to 38. More or less, recent college graduates to rather young couples. But they also are all economic backgrounds - they're not just yuppies or affluent white kids. They're everybody, and honestly, not that many in that broad a category even has ACCESS to a Whole Foods or something like it.

Reading the methodology, I am not convinced this is a very good indicator of anything. Having "tried" an alternative diet in the course of a year isn't very persuasive - it doesn't mean they embrace it. Saying you "try" to eat healthy daily isn't indicative of anything - heck, most people I know say something like that, but reality speaks otherwise.

And this link -

https://media.wholefoodsmarket.com/...ng-drive-millennial-food-choices-according-to

which is much of the same article linked - admits that half of them think alternative diets are just inconvenient and often expensive. And that's true - the reason people eat fast food or convenient food is cost. It's one of the reasons I doubt the conclusions of this survey (which was done on behalf of Whole Foods and just happens to be what they sell).

I mean, at first blush, this looked like young people with money to burn who want to be good consumers. But once you have a family and have responsibilities, you find life doesn't always give you the choices to be discerning with food selection.

Have any of you ever clicked on those links telling how you can save money? And it's full of "stop buying expensive lattes on the way to work" - you know, stuff anyone even TRYING to save money has LONG since abandoned? I get about half way through them before I conclude - this is only for nitwits too stupid to live.

 

[Clem72]

Fits my personal narrative on Millenials. Screaming about not being able to afford to live like their parents because they can't buy a 4k sqft house 1 year after graduating college and (not) paying their 100k loan for an advanced degree in the mating habits of pygmy marmosets all while spending $19 for a bean sprout and avocado toast with their $6 coffee for breakfast every day.

Whatever happened to eating ramen and living like a pauper while working a full time job to help offset costs of college, working for years before buying a modest starter home, and driving an affordable vehicle? Then once you are established you save to make the big purchases or start eating out mutliple times a week.

No, it's "mommy drives a well kept 10 year old BMW, so I should be able to afford to purchase a brand new M3 on my bar tending salary, otherwise it's the old people's fault for ruining the economy!"

 

[stgislander]

I think Sam is saying...

A new Whole Foods survey of their customers found when it comes to millennials going grocery shopping, 80 percent said quality is what they're looking for. Nearly 70 percent of those surveyed will spend more money if they can get high-quality foods.

 

[kwillia]

Looks like Whole Paycheck found a reliable market for their $11 Bean Sprout Sandwiches and $19 Potato Chips.

…and follow up on all that wholesome nutrition by eating chemical-laden fake burgers and vaping chemically laden douche-juice.

 

[vraiblonde]

Recreational grocery shopper here And oh how I love a good grocery store with gorgeous produce and artisan cheese. But I can afford it - just me and Monello and no kids. These young people are spending money they don't have, and then they bitch and whine that they can't pay their rent or medical stuff. They shop at Whole Foods, sport the latest $1000 phone, wear $250 sneakers.....and want the government to pay for their abortions and birth control.

 

[SamSpade]

I think Sam is saying...

Well, THAT - and an article that said they had to go through a screening process - and that the conclusions don't square with ANYTHING I know about millennials in general. Because they don't just include pampered rich kids who can spend money friviolously while complaining they don't have everything - it also includes kids who never went to college or came from less than affluent homes. I have cousins in Jersey who probably would never think of wasting money on Starbucks - or a Whole Foods.

 

[SamSpade]

.....and want the government to pay for their abortions and birth control.

And - (this is from actual people) - they're for Andrew Yang, because he's gonna give them a thousand bucks a month to do absolutely nothing.

 

[gemma_rae]

I thought my Mom was going to faint when I told her the Parmigiano Reggiano I buy costs $10 for a half pound block.