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Oprah Winfrey plug makes business book, 'Women & Money,' a Web sensation
"Talk show-diva Oprah Winfrey's touch does not just work for traditional books.
More than 1 million copies of financial adviser Suze Orman's "Women & Money" have been downloaded since the announcement last week on Winfrey's television show that the e-book edition would be available for free on her Web site, http://www.oprah.com,for a period of 33 hours.
"I believe `Women & Money' is the most important book I've ever written," Orman said in a statement released Saturday by Winfrey. "So this was not about getting people to buy the book, but getting them to read it, and that was the intention behind this offer."
The download offer "has built excitement for Suze's book across all formats," Julie Grau, the book's publisher, said in a statement.
According to Saturday's statement, more than 1.1 million copies of Orman's financial advice book were downloaded in English, and another 19,000 in Spanish. The demand compares to such free online sensations as "The 9-11 Commission Report," which the federal government made available for downloads, and Stephen King's e-novella, "Riding the Bullet."
Oprah Winfrey plug makes business book, 'Women & Money,' a Web sensation - Breaking News - Technology - smh.com.au
"Talk show-diva Oprah Winfrey's touch does not just work for traditional books.
More than 1 million copies of financial adviser Suze Orman's "Women & Money" have been downloaded since the announcement last week on Winfrey's television show that the e-book edition would be available for free on her Web site, http://www.oprah.com,for a period of 33 hours.
"I believe `Women & Money' is the most important book I've ever written," Orman said in a statement released Saturday by Winfrey. "So this was not about getting people to buy the book, but getting them to read it, and that was the intention behind this offer."
The download offer "has built excitement for Suze's book across all formats," Julie Grau, the book's publisher, said in a statement.
According to Saturday's statement, more than 1.1 million copies of Orman's financial advice book were downloaded in English, and another 19,000 in Spanish. The demand compares to such free online sensations as "The 9-11 Commission Report," which the federal government made available for downloads, and Stephen King's e-novella, "Riding the Bullet."
Oprah Winfrey plug makes business book, 'Women & Money,' a Web sensation - Breaking News - Technology - smh.com.au
