Also, back when there were paid pumping attendants, they also checked a person's oil and washed the windshield:
Life at the Gas Station - 1950s America in Color
1950s SERVICE STATION FILM STANDARD OIL COMPANY of CALIFORNIA "MAKE MINE SERVICE" MD65654
Marketing Retail Sales Department of the Standard Oil Company of California, Western Operations Inc, presents, “Make Mine Service”. This is a color film which starts out at a standard 1950’s style service station, :45. Logos for Standard Station and Chevron Dealer are shown, :51. Bob and Dave’s service station is shown,
1:24. Pat Ivins service station is shown,
1:48. Chevron Supreme and Chevron gasoline service pumps,
2:45. RPM Supreme Motor Oil,
2:50, Atlas Tires and batteries,
2:55. Credit card customers are mentioned and credit card machine at the pump is shown,
3:11. “We take better care of your car” advertising billboard,
3:19. Re-enactment on proper service station attendant behavior,
4:30. 7-Step Pump Block Procedure for Service,
7:20. The pump block - Greeting, Gas Sale, Under hood Service, Windshield Service, Air Service, Collection, Thanks and Come again,
8:20. Chevron training courses, 9;00. Cadets practice the service details in the pump block service system,
10:23. The 2-man service approach allows the first man to attend to the customer and the core services and the second man attends to the plus services,
17:30. Chevron dealer drives his customer home so he can better service the customers car,
18:50. Narrator talks directly to the Chevron “consignee” and asks why he is taking such good care of the customer’s car”,
19:48. Selling confidence is the best sale you can make at the pump,
21:28. Free services often result in additional sales with no price quibbling,
2:05. Providing the “extra little services” at no cost very often turns into a valuable relationship with a confident customer,
23:47. Keeping customers waiting is a sure way to lose him,
24:50. Managers, trainers and consignees need to work together to constantly improve service standards,
26:02. Battery sales was tripled by providing free battery checking service,
26:10. Believe in your product and it will sell itself,
28:00. This film was made by Frank Strayer Productions,
29:02, Hollywood.
Service Station (1957)
Describes how service stations have changed over time - up til 1957, of course. In the past, service stations were not as common and were often found in the back of local hardware stores. They didn't offer the same services as they did in 1957 and people had to pump up their own tires and fix their own cars. However, as the number of cars on the road increased, service stations became more important and began to offer more services. In 1957, service stations were more common, have large storage tanks and big tank trucks deliver gasoline to them. The attendants at service stations check the oil, water and tire pressure, and wash the windshields of the cars they service and sell gasoline and oil. We digitized and uploaded this film from the A/V Geeks 16mm Archive. Support our digitizing efforts at
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