Do you hate pumpkin spice lattes? Do you live in fear of the first day of autumn, when normal, average-looking big box retail stores and coffee shops become full-time pumpkin spice purveyors?
Well, then, according to one writer at Vox, you might just hate women.
The backlash against pumpkin spice, which flavors everything from coffee drinks to dog treats to deodorant, starting around the middle of August, is part anti-capitalist, Rebecca Jennings acknowledges, but it's mostly about our "contempt for women," coded into a "dismissal of trends that are coded as feminine."
Jennings quotes an article from 2017 that claims, "[w]hen those foods blow up, we judge women for falling for the marketing or trying to jump on the bandwagon, and we assume that because they like something other women like, they don’t have minds of their own. And on top of that, women are asked to reckon with, consciously or unconsciously, the perceived psycho-sexual symbolism attached to seemingly innocuous foods."
Refinery29 encouraged women to "reclaim" the pumpkin spice latte so as to defeat the sexist stereotypes liking them reinforces.
"It's a beverage that has come to symbolize all that is supposedly reprehensible about my (young, white, female) demographic," Cait Munro whines. "It’s a stupid, silly stigma, and one deeply rooted in sexist double standards. And yet, somehow, it continues to plague me."
The Backlash Against Pumpkin Spice Flavor Is Totally Sexist. Or Something.
I am waiting for someone to say Pumpkin Spice is somehow tied to White Privilege
Well, then, according to one writer at Vox, you might just hate women.
The backlash against pumpkin spice, which flavors everything from coffee drinks to dog treats to deodorant, starting around the middle of August, is part anti-capitalist, Rebecca Jennings acknowledges, but it's mostly about our "contempt for women," coded into a "dismissal of trends that are coded as feminine."
Jennings quotes an article from 2017 that claims, "[w]hen those foods blow up, we judge women for falling for the marketing or trying to jump on the bandwagon, and we assume that because they like something other women like, they don’t have minds of their own. And on top of that, women are asked to reckon with, consciously or unconsciously, the perceived psycho-sexual symbolism attached to seemingly innocuous foods."
Refinery29 encouraged women to "reclaim" the pumpkin spice latte so as to defeat the sexist stereotypes liking them reinforces.
"It's a beverage that has come to symbolize all that is supposedly reprehensible about my (young, white, female) demographic," Cait Munro whines. "It’s a stupid, silly stigma, and one deeply rooted in sexist double standards. And yet, somehow, it continues to plague me."
The Backlash Against Pumpkin Spice Flavor Is Totally Sexist. Or Something.
I am waiting for someone to say Pumpkin Spice is somehow tied to White Privilege