Tonio
Asperger's Poster Child
http://slate.msn.com/id/2111769/
Not being savvy in economics, I would never have thought of gift cards that way.Buy a gift card and you're essentially lending cash to the retailer today that is paid back through merchandise tomorrow, or next week, or next month.
Walking into a store with free money in your pocket is like walking into an all-you-can-eat buffet after fasting—you'll feel psychologically impelled and entitled to consume more than usual, because the short-term cost will seem lower...
Depending on the recipient's self-esteem and level of paranoia, gift cards can seem a wee bit paternalistic and controlling. Gift cards are tailor-made for recipients who are irresponsible or deficient in taste and self-awareness—or who are simply prone to feeling that way. Give your teenager $50 and she might blow it on midriff-baring halter tops at Abercrombie & Fitch. But that J. Crew gift card can be spent only on presentable clothing. Dismayed that your boyfriend's recent reading list extends only as far as Maxim? A Border's gift card could send a message. For the insecure male on your list, a Thomas Pink gift card could be a not-so-subtle hint that his shirts are blighted with ugly stains.