Dupontster
Would THIS face lie?
Harley Davidsons response to the New York Times
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Harley-Davidson Inc. took out a full two-page advertisement in The New York Times last week in response to a previous article in the newspaper that suggested the Milwaukee company faced a dismal future.
The article was headlined, "Harley, You're Not Getting Any Younger," noted the company's declining sales and the scarcity of available credit. The coverage included a slideshow of photographs documenting Harley's problems.
In response, Harley placed an ad, in the shape of the American flag. However, instead of stars, the blue field contained white letters that said, "You can file our obituary where the Sun Don't Shine."
The rest of the ad's text, in the red and white stripes, read as follows:
"It's time like these that raise the important questions. Do you cower, or do you live free? Do you succumb to fear and doubt, or do you seize the throttle and give it a fearless twist forward? From where we sit in the saddle, we see American companies and good old American ingenuity wrenching the life back into this economy of ours. The people rolling up their sleeves and getting it done are the same ones that ride our motorcycles and you'll find them wearing blue collars, white collars, pink collars or no collar at all. We're proud to count ourselves among them. Maybe you're ready to feel the same way."
The ad closes with one final declaration: "Screw it. Let's ride."
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Harley-Davidson Inc. took out a full two-page advertisement in The New York Times last week in response to a previous article in the newspaper that suggested the Milwaukee company faced a dismal future.
The article was headlined, "Harley, You're Not Getting Any Younger," noted the company's declining sales and the scarcity of available credit. The coverage included a slideshow of photographs documenting Harley's problems.
In response, Harley placed an ad, in the shape of the American flag. However, instead of stars, the blue field contained white letters that said, "You can file our obituary where the Sun Don't Shine."
The rest of the ad's text, in the red and white stripes, read as follows:
"It's time like these that raise the important questions. Do you cower, or do you live free? Do you succumb to fear and doubt, or do you seize the throttle and give it a fearless twist forward? From where we sit in the saddle, we see American companies and good old American ingenuity wrenching the life back into this economy of ours. The people rolling up their sleeves and getting it done are the same ones that ride our motorcycles and you'll find them wearing blue collars, white collars, pink collars or no collar at all. We're proud to count ourselves among them. Maybe you're ready to feel the same way."
The ad closes with one final declaration: "Screw it. Let's ride."
