The Wall Street Journal ran a very satisfying story yesterday headlined, “
Walmart Rolls Back DEI Programs.” The sub-headline added, “Retail giant will wind down Center for Racial Equity and prevent sellers from listing some LGBTQ-themed items on its website.” It’s not just Walmart. Walmart swings massive momentum as the world’s largest retailer, dictating preferred terms to a vast root system of suppliers and manufacturers. Could the nation’s long DEI nightmare officially be over? Has the tide, at long last, finally turned?
A now-familiar name appeared in the Journal’s article: conservative filmmaker and anti-DEI activist Robby Starbuck. Robby tweeted about how the Walmart turnaround went down. He contacted Walmart management and told them he planned to run a story on their DEI programs. Walmart management asked for an emergency meeting with Robby, and when they met, Walmart reviewed a long list of planned DEI rollbacks.
The changes ran the gamut from simple to profound. The retailer promised to discontinue using the DEI acronym and its words. It will ashcan the cringe term “LatinX.” It will stop racial equity training for its employees. It will remove some super-gross, non-kid-friendly LGBT products from its web-based ‘marketplace.’ Most importantly, Walmart will end its preferred-suppliers program, which gave advantages to suppliers pushing DEI on
their employees.
As the world’s largest retailer, Walmart enjoys vast powers to dictate terms to manufacturers, shippers, and supply-chain distributors. If Walmart says smaller businesses must DEI to do business, they’ll DEI. If Walmart creates DEI incentives, the incentives will be persuasive and pervasive.
But in similar fashion, if Walmart
ends DEI incentives, then the calculus flips, and any suppliers bearing the additional burden of DEI will become less competitive for lucrative Walmart contracts.
Illustrating the power of a single committed conservative activist, Robby Starbuck has now been involved in deleting DEI from corporate policies at: Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota and now WALMART.
Robby Starbuck is a one-man DEI wrecking ball.
Unofficial Mini-Multiplier: Support Robby Starbuck with any affordable amount ending in $2, to encourage him to keep turning the DEI tide. C&C Army: Take thirty seconds
right now and reconnoiter Robby’s donation site, to boost his morale, deliver supplies, and signal for him to redouble his efforts and run DEI
all the way to ground. You’ll feel great after, I promise.
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