USA Today ran a flippant story yesterday headlined, “
McDonald’s flip in DEI beef serves up another win for conservative critics.” Yesterday the fast food giant quietly dropped a statement dipping its basket of corporate DEI programs into the deep fryer.
Sanity is back on the menu.
Coincidentally on the same day yesterday, McDonalds also
announced the return of its so-called ‘value meal’, which enthused a lot folks who aren’t that picky about their food quality. If the franchise would just return beef tallow to the fry stations and fix the ice cream machines, they might have something going. Anyway, under the new value meal plan, if you buy a breakfast or lunch item, you can get another one for only $1. Go crazy.
McDonald’s un-DEI statement credited the Supreme Court’s 2023 decision banning affirmative action in college admissions and the “evolving landscape around DEI.” (I’m not sure landscapes “evolve,” it seems like a mixed metaphor, but whatever. I’ll let it go.) But conservative anti-DEI activist and filmmaker Robby Starbuck promptly announced that he’d sent Mcdonald’s officials a private notice on Friday warning them that he was about to put the fast-food company in the DEI spotlight.
Here’s Robby’s version, in his own words:
CLIP: Robby Starbuck describes his successful anti-DEI campaign against McDonalds (4:22).
Whether Robby was
responsible, or even whether he just prompted McDonalds to do what it already planned to do
except sooner, either way he’s done it again. Mucho props to Mr. Starbuck. They should give him free value meals for life.
One caveat: McDonalds did not completely capitulate. The firm vowed to keep the “I” while flushing the “DE” into the grease trap behind the store. But out of the list of promised changes, the single most important modification was that McDonalds promised to delete its DEI rules for suppliers. This lets companies who don’t follow DEI compete for McDonalds’ business again. The ripple effects could be even bigger than McDonalds’ concession.
Progress! But just wait, there’s more.
Record-setting certification takes 30 min; Canada's national nightmare ends; Trump expansion plans; Mickey ditches DEI; most-liberal town axes progressives; climate model study shows progress; more.
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