For your consideration ...
Yup. They had, Hiiiigh, high hopes, they had, hiiiigh, high hopes, when they all started out. Then reality slaps them in the face with regulations, health department gestapos, market instabilities, inflation, finding quality employees, more inflation, finding out they don't have the buying power of a corporation that has 3000 restaurants across the US, even more inflation, the constant increase in annual rents, (very few own their land and building anymore), and taxes, lots and lots of taxes, and permits, lots and lots of permits. Kinda hard to complete against corporations that only have to sell some extra stock for the money to expand operations, or low interest loans, building new restaurants, and gets sweetheart deals from government. It's even more hard to compete when the marketplace is flooded on near every corner or strip of road with cookie-cutter restaurant boxes with low priced food offerings. And ...... they still had to worry about making their own home mortgage payment and other personal associated monthly bills, in addition to the business bills. And possibly the HELOC they took out to start the business to begin with.
And then, annnnd then, people have gotten so used to the made up atmospheres of these cookie-cutter restaurants, getting seated quickly with a glass of something also quickly placed on the table, and their, (most likely patented), processes of getting food to the tables quickly, (due to pre-portioned-sized ready to cook/heat for the plate food), that when they do try a new entrepreneur started venue, they instantly become disheartened, nit-pick over the smallest things they've been accustomed to getting, never to return. The public has been to conditioned on corporate restaurants, of all types, that no matter how hard a gusty entrepreneur person tries to compete, it nearly always ends in failure. Not becasue of the lack of want or spirit or gung ho'ness or experience of the entrepreneur, but becasue of the market conditioning of the people to unconsciously favor corporations.
Restaurants, food service, has long been stacked against the bright eyed starry eyed boot lacing entrepreneur. Just ask
@Gilligan.