Power with Control
So, its best not to cut someone down for having trouble doing a thing until your done it yourself. In this case, Lucid, founded by a former Tesla employee who made statements about how Lucid was going to do Tesla better than Tesla, has now had to slash next years delivery estimates in half.
Speaking with Axios, Lucid CEO Peter Rawlinson noted that perhaps Tesla was simply ill-prepared to build quality cars en masse when it implemented the Model 3 ramp. “Why boast about something you’ve not done very well,” Rawlinson said. “Production hell means you didn’t plan very well,” Hochholdinger also noted.
In the second quarter, Lucid Motors reported that it had delivered just 679 cars. The company also decided to cut its annual production guidance from 12,000-14,000 units to just 6,000-7,000 vehicles — and that’s if the electric vehicle maker successfully ramps its production of the Lucid Air in the second half of the year. For context, the company delivered 360 Air sedans to customers in Q1 2022.