My hometown still has a weekly newspaper, comes out every Thursday.
Always full of town news and is well supported by ads from local businesses.
Same where I'm from.
Another story:
North Beach has (free) Movies on the Beach in the summer, usually once a month the 3rd Saturday. Well, we told the local businesses that we'd run an ad for them before the movie (that was mostly so we could do equipment checks), all we needed was a couple pictures of their business. The ads would run on a loop for a half hour or so before the movie started.
Well, only around 1/3 of them took advantage of it.
Some of the reasons:
Too much work.
Didn't have enough time to get something together.
Too expensive (remember, it was free).
Didn't want people that went to the movie to patronize their business, they were the "wrong people". Keep in mind that although there were always a few people who had come to the beach and stayed for the movie the vast majority (90%) of those who went were from North Beach or close-by.
Plus a couple more I don't recall but were just as stupid.