JC Penney-Wildewood
- Thread starter ginwoman
- Start date
Bay_Kat
Tropical
Just an FYI, our JCP closed down last week, not sure if others are doing the same.
withrespect
:wr:
I am in the middle of ordering dresses online from them.
ginwoman
Well-Known Member
Well I hadn't been shopping there much the last year or so anyway but I was still shocked today to see it like that.
Bay_Kat
Tropical
Bay_Kat
Tropical
Retailers that will close the most stores
Another article that says they will be closing 300-350 stores, number 3 on the store closing list.
Another article that says they will be closing 300-350 stores, number 3 on the store closing list.
Dakota
~~~~~~~
I used to love that store and often found nice clothes for work... but they changed their clothing line to appeal to a younger population and it was those styles that are not appropriate for my office environment.
Bay_Kat
Tropical
I went into our JCP a week before my hubby came home in November to get him a new pair of shoes (I noticed they were very understocked, but figured they were in the process of getting ready for the holidays). When he came home, we found out they were the right size, but he wears a wide. I went to take them back and JCP was gone, that quick. We do have another one, it's a hike but we made a day out of it and all was well. I was just shocked that they packed, stacked and rolled out that quick.
I quit shopping there many, many months ago when they came out in support of "gay" marraige....my choice....I think a lot of other people did too.
J.C. Penney stock crashes with news of gay marriage support
J.C. Penney stock crashes with news of gay marriage support
desertrat
0_0
Yep same here. Also I didn't find any decent polo shirts there. All really cheap stuff.
Tilted
..
JC Penney just recently fired its CEO, Ron Johnson, whom it had hired less than a year and a half ago. He had grand plans to remake the JC Penney brand and store model. It's hard to know if the transformation would have ultimately worked, but in the minds of many analysts and shareholders it was taking too long. In the meantime, sales results were pretty bad.
I think he may have underestimated how long it would take to move to the newer way of doing things. Based on what I've read, the stores that had been made over (or the sections of the stores that had been made over) were doing quite well. The idea was to make the stores kind of like malls in themselves with lots of stores within the stores - distinct sections selling, e.g., particular brands. They also intended to have large aisles with places to sit and other things (e.g. perhaps food) akin to what you'd find in a mall.
I think he also underestimated the degree to which many people (particularly JC Penney's existing customers) are hooked on the perception of value. He wanted to switch to a more transparent, more consistent pricing model - everyday low prices. Instead of pricing, e.g., a piece of clothing at the ridiculous price of $50 and constantly having promotions and sales that make the real price $20, he wanted to price it at $20 (or perhaps $25) to begin with. But in retail, the perception of value is sometimes more important than value itself. People like the feeling that they're getting a deal on something, whether they are or not. That sensation of getting a deal is part of what people are paying for, it's part of the retail product. Conditioning JC Penney customers to be just as happy with a decent price when it wasn't disguised as some special, limited-time, deal, or in the alternative bringing in enough new customers interested in the new straight forward pricing policies to make up for those that were lost, wasn't working well enough or fast enough.
For now I would guess the future of the JC Penney model is in a bit of limbo. New leadership has to decide which direction to go. Some modified version of Mr. Johnson's vision? Back to what they had been before? Something else? It isn't clear yet where the company will go from here, but I think a far bit of damage has been done to the brand. If it tries to go back to where it was pre-Johnson, it may find that some of those people that were lost in the now-aborted transformation aren't quick to come back.
I think he may have underestimated how long it would take to move to the newer way of doing things. Based on what I've read, the stores that had been made over (or the sections of the stores that had been made over) were doing quite well. The idea was to make the stores kind of like malls in themselves with lots of stores within the stores - distinct sections selling, e.g., particular brands. They also intended to have large aisles with places to sit and other things (e.g. perhaps food) akin to what you'd find in a mall.
I think he also underestimated the degree to which many people (particularly JC Penney's existing customers) are hooked on the perception of value. He wanted to switch to a more transparent, more consistent pricing model - everyday low prices. Instead of pricing, e.g., a piece of clothing at the ridiculous price of $50 and constantly having promotions and sales that make the real price $20, he wanted to price it at $20 (or perhaps $25) to begin with. But in retail, the perception of value is sometimes more important than value itself. People like the feeling that they're getting a deal on something, whether they are or not. That sensation of getting a deal is part of what people are paying for, it's part of the retail product. Conditioning JC Penney customers to be just as happy with a decent price when it wasn't disguised as some special, limited-time, deal, or in the alternative bringing in enough new customers interested in the new straight forward pricing policies to make up for those that were lost, wasn't working well enough or fast enough.
For now I would guess the future of the JC Penney model is in a bit of limbo. New leadership has to decide which direction to go. Some modified version of Mr. Johnson's vision? Back to what they had been before? Something else? It isn't clear yet where the company will go from here, but I think a far bit of damage has been done to the brand. If it tries to go back to where it was pre-Johnson, it may find that some of those people that were lost in the now-aborted transformation aren't quick to come back.
ginwoman
Well-Known Member
Exactly BigDog....me too. Ellen Degenerous became one of their spokes people and it was all down hill from there.
MMM_donuts
New Member
Um, that's a bunch of crap because plenty of businesses openly support gay marriage and are doing great: Amazon, Budweiser, Microsoft, Target, Nike, Apple, Google, Starbucks....