At this point they are probably just grasping at straws to find a way to stay in business. At one time they were the only game in town so people were forced to use them to see new releases. For this reason they did not have to care about customer service or keeping their facility up to any standards. With the addition of the new theater they are feeling the sting of competition and no amount of upgrades would make people outside of LP travel there to see the same movie they can see in a cleaner newer facility. Adding alcohol is a gimmick that just might work for a little while but unless they totally revamp the seating and screens I don't see it as a long term sustainable solution especially since many of us know about the homeless camp within walking distance and the handful of crimes that have happened to people entering or exiting the theater. It is a shame because I have fond memories of going there as a kid and teenager but in the end they will probably be pushed out by the bigger, newer, and better. The sad part is there are many families in that area that benefit from having a theater so close to their home and can't afford to make the trip to the new theater.