A 24-hour national economic blackout is planned for this Friday in response to the rollback of diversity, equity and inclusion (DEI) initiatives sparked by the Trump administration, and a number of stores will be boycotted.
Newsweek has contacted the group admins of The People's Union USA
Facebook group, which is the community organizing the blackout, via Facebook for comment.
Newsweek has also contacted the targeted stores, Amazon,
Walmart, Best Buy and
McDonald's for comment via email.
At the start of his presidency, Trump ended several DEI initiatives in the federal government. He issued an executive order that funds could be frozen for companies that do not comply, and Trump also outlawed any messaging that promotes inclusion-based language.
The orders have caused
PBS to close its DEI office, while major companies like
Amazon,
Target and
Google are taking steps to dissolve DEI initiatives.