It's perhaps not completely surprising that a meat corporation is schooling the internet on the spread of false information. Steak-umm has been using its Twitter platform to crusade against coronavirus conspiracy theories since last year. It's also gone on "tweetstorm rants" about scientific literacy, woke brands, and other topics.
It has set the brand apart, with its steady stream of social awareness commentary (the company swapped "mistakes" for "misteaks" and "meet" with "meat" throughout its Thursday thread.)
Brands at large have felt pressure to take stances on political and social issues using their social media accounts in the last year, including on the 2020 presidential election and on racism.
But Steak-umm has taken that to the next level, slicing through the noise and serving up logic-laden tweets.