So I'm at Joann's fabric...

vraiblonde

Board Mommy
PREMO Member
Patron
kwillia said:
Lar, it's common sense marketing 101... the longer they keep you in the store, the better chance there is you will buy more than you originally came in for.
:yay: And also the reason why they put all the treats by the checkout: because while you're standing in line, you'll decide you must have a pack of M&Ms and a bag of gummy worms.
 

vraiblonde

Board Mommy
PREMO Member
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Pandora said:
You'll have to post some pictures of her work. :yay:
She's insanely talented. I have a photographic study in black and white that she did of my ashtray, plants and junk on the table and everyone exclaims over how sophisticated it is. They think it's something I paid for and not something my teenager put together as a Christmas present.

She took a length of fabric when she was 10 years old and did graffiti on it, and it's an incredible work of art.

She also does fashion photography, using her good-natured cousin as a model, and it's as good as any highly paid professional.
 

vraiblonde

Board Mommy
PREMO Member
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BS Gal said:
She was all excited that I woke her up from a nap and presented a demented rooster to her. I could tell she was all excited by the look on her face. :lmao:
Don't you be busting on my rooster :mad: He's cool. Scary, but cool. And I can't wait to show him off!
 

vraiblonde

Board Mommy
PREMO Member
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Maniacal rooster
 

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jazz lady

~*~ Rara Avis ~*~
PREMO Member
vraiblonde said:
Maniacal rooster

:yikes: OMG, that is just plain creepy. :jameo: I'll bet the eyes follow you around the room. :twitch:

I like the hen I got from Elaine for Christmas much better. Plump, serene and comforting. :yay:
 

joedancer

bookman
Larry Gude said:
...this works on some prove-able level? I didn't buy anything extra at Joanns or at Safeway so far. My suspicion is that this is a conspiracy on the part of marketing people to justify their existence. "We have to move everything so the customer can't find it! We'll sell that brie yet!"

WTF?


There is an interesting book written about this. It is "Why We Buy: The Science of Shopping" by Paco Underhill. From the editorial review: In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.

Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells.
 

Larry Gude

Strung Out
Thanks!

joedancer said:
There is an interesting book written about this. It is "Why We Buy: The Science of Shopping" by Paco Underhill. From the editorial review: In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.

Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells.


....good stuff there!
 
J

julz20684

Guest
Nickel said:
Because John/Jane Doe American with no common sense or willpower will wander around the store like a lost little puppy, randomly picking up things they didn't come to buy on their quest for what they did come for. :lol:

You saw me at Food Lion yesterday didn't you?
 

Pandora

New Member
Larry Gude said:
....good stuff there!


Yeah, once we know the tricks, we can avoid them. :lol:

I am a straight in to get what I need and out and it would have to be unique or on sale to catch my eye.

Vrai,

I think the Roster is :yay: I like unique stuff like that.
 
I boycott Joann's. A few months ago I was in the one in Waldorf and had to potty REALLY bad. I was almost 8 months pregnant at the time. The lady said they didn't have a public restroom. I was standing there doing the jig while she's telling me this.

I went next door to the Hallmark and was told the same thing. :mad:

I ended up driving over to the dirty Burger King and used their 'facilities'.
 

BS Gal

Voted Nicest in 08
jazz lady said:
:yikes: OMG, that is just plain creepy. :jameo: I'll bet the eyes follow you around the room. :twitch:

I like the hen I got from Elaine for Christmas much better. Plump, serene and comforting. :yay:
I needed to get it out of my house. It creeps me out.
 

Larry Gude

Strung Out
But that's my...

Pandora said:
Yeah, once we know the tricks, we can avoid them. :lol:

I am a straight in to get what I need and out and it would have to be unique or on sale to catch my eye.


...point; if these people studied me, and I can't be the only one, they'd see annoyance, maybe just walk out or, at best, find, finally what the hell I want and leave. Annoyed.

So, however many millions of dollars Joanns and Safeway have spent on all this moving around, has it really generated on single dollar more of net revenue? I mean, if it takes extra staff how many 100's of man hours of OT to move everything around, how many 'grazing' sales must the generate to simply pay for moving everything and then, maybe make some extra $'s???
 

MMDad

Lem Putt
Larry Gude said:
...point; if these people studied me, and I can't be the only one, they'd see annoyance, maybe just walk out or, at best, find, finally what the hell I want and leave. Annoyed.
They aren't looking to add sales to people like me and you. We know what we want, we go get it, we leave. Very little impulse buying involved.

They are going after people who are easily distracted and pick things up on a whim. If you have Suzy soccer mom stop in for a $5 item and she picks up $25 of other stuff due to placement, they've made up for the little inconvenience to Larry.
 

Larry Gude

Strung Out
Well...

MMDad said:
They aren't looking to add sales to people like me and you. We know what we want, we go get it, we leave. Very little impulse buying involved.

They are going after people who are easily distracted and pick things up on a whim. If you have Suzy soccer mom stop in for a $5 item and she picks up $25 of other stuff due to placement, they've made up for the little inconvenience to Larry.

...if they really wanted to score, and I've said this for years; throw in some loungers, some TV's, some popcorn and maybe som sodas and ice T. I'll friggin sit there for some time while the chickletts spend green.

Department stores, you name. Let me sit down, read the paper, watch the tube, something to nibble and drink, maybe even have a few pc's so I can ##### about being in the store and, bam, $$$$$$$$...
 

Pandora

New Member
07-31-2007 01:38 PM I'm thinking someone is going to paint. You know..paintings...they're made of canvas and paint. :dork: :dork:


^ Are you trying to say I'm a dork?

If so, Amen to that! :yay:
 
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