kwillia said:Lar, it's common sense marketing 101... the longer they keep you in the store, the better chance there is you will buy more than you originally came in for.
![Yay :yay: :yay:](/styles/somd_smilies/yay.gif)
kwillia said:Lar, it's common sense marketing 101... the longer they keep you in the store, the better chance there is you will buy more than you originally came in for.
She's insanely talented. I have a photographic study in black and white that she did of my ashtray, plants and junk on the table and everyone exclaims over how sophisticated it is. They think it's something I paid for and not something my teenager put together as a Christmas present.Pandora said:You'll have to post some pictures of her work.![]()
Don't you be busting on my roosterBS Gal said:She was all excited that I woke her up from a nap and presented a demented rooster to her. I could tell she was all excited by the look on her face.![]()
vraiblonde said:Don't you be busting on my roosterHe's cool. Scary, but cool. And I can't wait to show him off!
Stand by....jazz lady said:Pics?![]()
vraiblonde said:Maniacal rooster
They do - I love himjazz lady said:I'll bet the eyes follow you around the room.
Larry Gude said:...this works on some prove-able level? I didn't buy anything extra at Joanns or at Safeway so far. My suspicion is that this is a conspiracy on the part of marketing people to justify their existence. "We have to move everything so the customer can't find it! We'll sell that brie yet!"
WTF?
jazz lady said:Like I need encouragement.
Hey Lar, I found one of your drawings. You're getting better.![]()
joedancer said:There is an interesting book written about this. It is "Why We Buy: The Science of Shopping" by Paco Underhill. From the editorial review: In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.
Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells.
Nickel said:Because John/Jane Doe American with no common sense or willpower will wander around the store like a lost little puppy, randomly picking up things they didn't come to buy on their quest for what they did come for.![]()
Larry Gude said:....good stuff there!
I needed to get it out of my house. It creeps me out.jazz lady said:OMG, that is just plain creepy.
I'll bet the eyes follow you around the room.
I like the hen I got from Elaine for Christmas much better. Plump, serene and comforting.![]()
Pandora said:Yeah, once we know the tricks, we can avoid them.
I am a straight in to get what I need and out and it would have to be unique or on sale to catch my eye.
They aren't looking to add sales to people like me and you. We know what we want, we go get it, we leave. Very little impulse buying involved.Larry Gude said:...point; if these people studied me, and I can't be the only one, they'd see annoyance, maybe just walk out or, at best, find, finally what the hell I want and leave. Annoyed.
MMDad said:They aren't looking to add sales to people like me and you. We know what we want, we go get it, we leave. Very little impulse buying involved.
They are going after people who are easily distracted and pick things up on a whim. If you have Suzy soccer mom stop in for a $5 item and she picks up $25 of other stuff due to placement, they've made up for the little inconvenience to Larry.