In a new, bizarre advertisement for their lemon-lime soda, the company clipped together scenes of various members of the LGBTQ community getting ready to attend a “Pride” event. In one scene, a girl helps her friend put on a binder, or an article of clothing commonly used by LGBTQ members to flatten their chests to present as male. In another, an older woman is seen helping a drag queen lace-up his corset. Yet another depicts two young children painting a heart onto a rainbow flag, the symbol of LGBTQ pride.
Describing the ad, however, simply doesn’t do it justice. These scenes play back-to-back with seemingly no context. In fact, the Sprite logo doesn’t even appear until the very last scene, leaving viewers wondering exactly what they’re seeing and why. More importantly, how does this tie in with carbonated beverages?
While the ad itself feels like a trip through a progressive television show meant for young adults questioning their sexuality, ultimately it is a money grab. It screams, “Hello, gays! Pay us because we give you airtime!”
https://www.bizpacreview.com/2019/1...bow-coated-pandering-mess-with-no-soda-853717
Describing the ad, however, simply doesn’t do it justice. These scenes play back-to-back with seemingly no context. In fact, the Sprite logo doesn’t even appear until the very last scene, leaving viewers wondering exactly what they’re seeing and why. More importantly, how does this tie in with carbonated beverages?
While the ad itself feels like a trip through a progressive television show meant for young adults questioning their sexuality, ultimately it is a money grab. It screams, “Hello, gays! Pay us because we give you airtime!”
https://www.bizpacreview.com/2019/1...bow-coated-pandering-mess-with-no-soda-853717
