Carefully planned chaos: A look at how an iconic video came together 30 years ago
Thirty years ago in Los Angeles, music-video director Meiert Avis also had a vision for bringing U2 fans out to the streets. The streets had names – 7th and Main – if not the greatest reputation, back then. In downtown L.A., it was considered a bit of a rough area. For the video for Where the Streets Have No Name, Avis wanted U2 to perform on a building roof, in an homage to the Beatles' final public performance. The stunt was also meant to announce U2's arrival to the big, big time. U2 – a band Avis had been working with since the beginning – were already rock stars, but with the release of The Joshua Tree, they were on the brink of being gigantic.
The intent "was to be disruptive, the truth be told. And just for the point of rock 'n' roll," Avis says from L.A., where he now lives. "That was the album that was going to put them into the public eye, so [we were] using a flash mob scenario to create a spontaneous media event that one couldn't help but notice."
The video became a one-storey high point for the band in a heady year that was full of them.
"It was definitely one of the events that kind of broke the band, just from a media point of view. It was an inevitability anyway, given the people behind the band and the label efforts behind the band – and the music," Avis says.