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Taste of Beer Triggers Good Feelings in Brain | Alcohol on the Brain | LiveScience
The taste of beer, without its alcoholic effects, may be enough to trigger the release of the pleasure chemical dopamine in the brain, a study finds.
To see how the taste of beer affects the brain, researchers gave a group of men tiny tastes of beer, and as the men sipped the beer, the researchers scanned the men’s brains. After a taste of beer, the men's brains showed a notable release of dopamine, a brain chemical associated with the pleasurable experience of consuming alcohol and other drugs. The effect was even greater among men who had a family history of alcoholism.
The taste of beer, without its alcoholic effects, may be enough to trigger the release of the pleasure chemical dopamine in the brain, a study finds.
To see how the taste of beer affects the brain, researchers gave a group of men tiny tastes of beer, and as the men sipped the beer, the researchers scanned the men’s brains. After a taste of beer, the men's brains showed a notable release of dopamine, a brain chemical associated with the pleasurable experience of consuming alcohol and other drugs. The effect was even greater among men who had a family history of alcoholism.
