Patterson seemed to take special exception to Grunt Style’s rejected Super Bowl ad, which showed the progression and eventual predicament of an Army veteran-turned police officer, as he faced down an angry mob of charging, flag-burning protesters.
“ The ad, with its contempt for political dissent, its lust for power, and its visceral blood thirst, goes down like an appeal for autocracy,” he wrote.
The ad was not the only thing Patterson seemed to have against Grunt Style, with the contributor going on a multi-paragraph tirade against its products- and civilians that have come to appreciate the return of “military chic,” which has come and gone over the past few decades.
“What is most interesting about Grunt Style, about its success selling aggro mufti to people who risk their minds and bodies in uniform, is that it has emerged in an era of civilians who are growing ever more extreme in their adoption of military clothing,” he wrote. The buzzword for the upcoming season is ‘warcore.’”
“ The ad, with its contempt for political dissent, its lust for power, and its visceral blood thirst, goes down like an appeal for autocracy,” he wrote.
The ad was not the only thing Patterson seemed to have against Grunt Style, with the contributor going on a multi-paragraph tirade against its products- and civilians that have come to appreciate the return of “military chic,” which has come and gone over the past few decades.
“What is most interesting about Grunt Style, about its success selling aggro mufti to people who risk their minds and bodies in uniform, is that it has emerged in an era of civilians who are growing ever more extreme in their adoption of military clothing,” he wrote. The buzzword for the upcoming season is ‘warcore.’”
Columbia professor says Grunt Style is grotesque, "Warcore" fashion
A staff writer with The New Yorker is targeting veteran-owned clothing brand Grunt Style, in a hilariously bad article that seems almost cartoonishly out of touch. Troy Patterson, who is also an assistant professor for Master’s in Journalism degrees at…
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