Baking Company Hosts Competition Barring White Participants
The competition is billed as an “accelerator program,” and will consist of two parts, a product edition and a bakery edition, which are limited to those defined as a “person of color led business” and a “person of color led bakery” respectively.
Winners of the baking edition will receive a grand prize of $10,000, “brand-building exposure through features on King Arthur Baking marketing,” as well as one-on-one business consulting and a free membership to the Bread Bakers Guild of America.
King Arthur Flour specifies their use of the term “POC” or “people of color,” explaining that the phrase is “defined as Asian or Pacific Islander; Black or African American; Hispanic or Latinx; Indigenous or Native American; Middle Eastern or North African.”