Made by the same group that makes Four Loco, the small town thing is just marketing. It is very sweet and if it is your thing then you would enjoy it. It also comes in a 10% and a 17%, but those are not distributed widely yet. Should be soon as they signed a deal with Pabst.
I could only have one and probably will not have it again. I'd rather buy an A&W for $1 and then have some real beer.