And how much is that $300 TV when bought with credit card and paid off in minimum monthly payments? I'd be willing to bet it'd be way more than $415.
"In an example provided by Sears, customers could buy a $400 item or group of items by making 10 biweekly payments over five months of $33,
then decide whether to keep making payments, return the merchandise, or spend $220 to buy out the lease for a final cost of $553. That would be the equivalent of a 114 percent annual rate, according to Mierzwinski."
The bolded above speaks to the cunning of this arrangement. What starts as "lease to own" turns into higher than usual percentage credit.
The TV puts a face on the denominator in this equation as any product does in any transaction where credit is used. The supposed purchase price is just the beginning of the math equation.
It is all about math.