OMG-------------------Budweiser -------WTF are you doing?

[Hijinx]

It looks like there was validity in earlier claims that a new marketing exec came onboard and was responsible for the new marketing strategy.

The good news from this clip is acknowledgement that Budweiser is and has been a brand in decline. I attribute this to the internet. Those of us who have long known that Budweiser is not really beer were able to reach out to our brethren who thought it was beer and lovingly convince them that they were mistaken and could do better for themselves and their families. Long Live Budweiser!

Also have to give myself a pat on the back as I did theorize early on in the thread that Budweiser knew their customers were aging out and were probably trying to draw in a younger audience. Cadillac was/is going through the same thing. Probably many others.

Whoa. I watched that and one of the first things I noticed in the background was the rainbow picture on the wall.
Why do I suspect this lady is a lesbian?
Looks like she got those teeth from one of the horses. .but no that isn't the reason.

 

[stgislander]

I wonder if the "Beer of Kings" has gone woke yet.

 

[LightRoasted]

For your consideration ...

And here's the reason why all these falling-over-their-swords companies are doing what they are doing. Notice the graphic in the article. It clearly spells out how anti-Christian the group, "Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world", and the companies that want to "earn" a high score, is. Human Rights Campaign is lead by those in the tribe that really really hate anything or anyone Christian.

They've made it clear that this is not our country anymore. They've made it clear that their values are butt sex, pedophilia, grooming, carbon, racism and trans crap. We do not share their values. They've made it clear that george floyd is their messiah. We do not worship their gods. They've made it clear how much they hate us. We hate them back.

We would ask the rest of the world to understand we are under the grip of a hostile power within our gates that hates us as much as it hates you. Our govt has been completely captured. They are the enemies of humanity. Please do not hold us responsible for their actions. We not only disapprove of their actions, we abhor them. The American govt is the most evil force ever loosed on the world. Nothing comes close. They have made our reality a living hell. We do not want that for you any more than we want it for our descendants.

ZeroHedge

ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero

www.zerohedge.com

 

[Hijinx]

They've made it clear that this is not our country anymore. They've made it clear that their values are butt sex, pedophilia, grooming, carbon, racism and trans crap. We do not share their values. They've made it clear that george floyd is their messiah. We do not worship their gods. They've made it clear how much they hate us. We hate them back.

We would ask the rest of the world to understand we are under the grip of a hostile power within our gates that hates us as much as it hates you. Our govt has been completely captured. They are the enemies of humanity. Please do not hold us responsible for their actions. We not only disapprove of their actions, we abhor them. Democrrats and Obama and Biden and Pelosi and Schumer are the most evil force ever loosed on the world. Nothing comes close. They have made our reality a living hell. We do not want that for you any more than we want it for our descendants.

FIFY

 

[Miker/t]

 

[Kyle]

 

[Kyle]

 

[vraiblonde]

I say bring back Spuds MacKenzie

The first trans mascot

 

[vraiblonde]

For your consideration ...

And here's the reason why all these falling-over-their-swords companies are doing what they are doing. Notice the graphic in the article. It clearly spells out how anti-Christian the group, "Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world", and the companies that want to "earn" a high score, is. Human Rights Campaign is lead by those in the tribe that really really hate anything or anyone Christian.

They've made it clear that this is not our country anymore. They've made it clear that their values are butt sex, pedophilia, grooming, carbon, racism and trans crap. We do not share their values. They've made it clear that george floyd is their messiah. We do not worship their gods. They've made it clear how much they hate us. We hate them back.

We would ask the rest of the world to understand we are under the grip of a hostile power within our gates that hates us as much as it hates you. Our govt has been completely captured. They are the enemies of humanity. Please do not hold us responsible for their actions. We not only disapprove of their actions, we abhor them. The American govt is the most evil force ever loosed on the world. Nothing comes close. They have made our reality a living hell. We do not want that for you any more than we want it for our descendants.

View attachment 169861

ZeroHedge

ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero

www.zerohedge.com

I read a story about that and my first thought is, why are all these companies bending over for some imaginary club? If everyone ignored them the progs could whine in a vacuum. Nobody has to do what these people say; they've been given power because a few large companies rolled over. When Jesse Jackson came to shake down Nike told him to peddle his papers; now they're rolling over.

 

[Hijinx]

Budweiser has been woke for a while. Nike may have told Jackson to get F'ed, but Budwesier didn't They bought Jesse off by giving his son a Dealership.

 

[LightRoasted]

For your consideration ...

I read a story about that and my first thought is, why are all these companies bending over for some imaginary club? If everyone ignored them the progs could whine in a vacuum. Nobody has to do what these people say; they've been given power because a few large companies rolled over. When Jesse Jackson came to shake down Nike told him to peddle his papers; now they're rolling over.

Most likely, (these companies doing the ESG bandwagon), it is because of financing, stock pricing, aka money, etc.. Ya see, this group, "Human Rights Campaign", is funded in part by Blackrock and Vanguard. Now, if certain companies refuse to bow down to Human Rights Campaign BS, well, then, they won't be able to easily get bank loans for expansions, capital improvements, sell any necessary bonds, or refi expiring bonds, etc.. While those other companies that take a knee to all things Human Rights Campaign, will benefit greatly through hidden support mechanisms giving an unfair competitive advantage. In addition, since Blackrock and Vanguard control so much stock in so many companies, it would be nothing for them to punish those wayward non-compliant companies by selling their stocks short or through other market manipulations to crash those businesses. Only to then, buy those companies later for pennies on the dollar, and then, those businesses will conform, under their ownership.

This is not your typical shakedown. This is on a whole other level completely. Human Rights Campaign is simply a front for these bolshevik bastards and is nothing but a control mechanism to force compliance to the tribes perversions, else you will not be in business for long. It's as simple as that, a form of silent, quiet, backroom, extortion. And if you think they don't have that kind of power, then you better think again. Because they absolutely do. Maybe not as a single entity or person, but collectively they do.

 

[David]

It is truly a great time to be alive





But, it turns out that this beer was being crushed in Mexico after being confiscated at the border, or so this report claims. Goes to show that you can never trust what you read on the internet. People will often jump to conclusions if it supports their narrative. But, it would have been funny were it in response to Dylan.

87,000 beer cans and bottles destroyed after piling up at border throughout pandemic

87,000 cans and bottles of beer were smashed by a giant roller as a way to get rid of beer confiscated at the Baja California-California border.

www.borderreport.com

 

[vraiblonde]

For your consideration ...



Most likely, (these companies doing the ESG bandwagon), it is because of financing, stock pricing, aka money, etc.. Ya see, this group, "Human Rights Campaign", is funded in part by Blackrock and Vanguard. Now, if certain companies refuse to bow down to Human Rights Campaign BS, well, then, they won't be able to easily get bank loans for expansions, capital improvements, sell any necessary bonds, or refi expiring bonds, etc.. While those other companies that take a knee to all things Human Rights Campaign, will benefit greatly through hidden support mechanisms giving an unfair competitive advantage. In addition, since Blackrock and Vanguard control so much stock in so many companies, it would be nothing for them to punish those wayward non-compliant companies by selling their stocks short or through other market manipulations to crash those businesses. Only to then, buy those companies later for pennies on the dollar, and then, those businesses will conform, under their ownership.

This is not your typical shakedown. This is on a whole other level completely. Human Rights Campaign is simply a front for these bolshevik bastards and is nothing but a control mechanism to force compliance to the tribes perversions, else you will not be in business for long. It's as simple as that, a form of silent, quiet, backroom, extortion. And if you think they don't have that kind of power, then you better think again. Because they absolutely do. Maybe not as a single entity or person, but collectively they do.

I suck as a criminal mastermind because I'd have never thought of that, but now that you lay it out of course that's exactly what's going on.

****ing crooks.

 

[GURPS]

 

[GURPS]

Now, This Makes Sense – Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Transvestites​

April 9, 2023 | Sundance | 1,053 Comments

Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump. She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Bush as VP of Marketing for Bud Light.
How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity. {Direct Rumble link}

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people. She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites. Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined. You are what you drink.

 

[GURPS]

Anheuser-Busch distributors in Heartland, South are ‘spooked’ by backlash to Dylan Mulvaney pact: report​

The announcement was met with significant criticism, with some Twitter users describing the ad campaign as the latest attempt to push gender propaganda. Many people mocked Bud Light over the partnership, conservative rocker Kid Rock even used several Bud Light cases for target practice in a viral video, and there have been calls to boycott.

Beer Business Daily, a popular beer industry trade publication, promised to view the situation "purely from a marketing and sales perspective" without putting a spotlight on political and social ramifications. The publication noted that Mulvaney had piled up over one billion TikTok views, and her fanbase is largely made up of Gen Z members that beer companies are "desperate" to reach.

"We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas," the trade publication wrote.

 

[Kyle]

Infographic: The 20 Most Popular Beers In America

America’s most popular beer is Bud Light—by a <i>couple billion dollars.</i>

firstwefeast.com

Trying to find recent market data but past years even up to 2017 show BL at the top of the list for market share. Not sure why they think it's in decline.

 

[Hijinx]

Whether or not Bud Lite was in decline, it is Bud Lite, just one beer out of all of the brands Bud sells.
This ad with this Tranny has hurt the whole brand. People are moving away from Budweiser as a whole.
Mostly men buy beer and they hire a lesbian to run their marketing?


Now I am just assuming she is a lesbian after reading Gurps story about her having 3 surrogate kids

 

[RoseRed]

Dilly Dilly! Went to Chicky Dicky!

 

[GURPS]