Pete
Repete
The commercial is for a Burger King kids meal, and is using Sponge Bob. The commercial is directly targeted towards kids - thus making it likely Burger King will buy advertising time for their commercials on kids stations when kids would be watching.
Dumb ass.
Hey dumb ass,
How many 5 year olds spend money?
How many 5 year olds know the song?
How many 5 year olds make decisions on where to spend disposable income?
This is a typical hook ad aimed at 2 demographics. It had Sponge Bob, recognizable to 5 year olds, and a song recognizable to 20+ year old parents. It is designed to get the kids to yell SPONGE BOB! I WANT SPONGE BOB! and to catch the ear and the wallet of parents by use of a parody of a nostalgic song that evokes fond memories of the old days partying in the clubs.
Basically it is aimed at adults with a hook for kids.