I agree, and I have thick hair. I cannot use Suave or similar "cheapy" products, I've tried. I always forget to bring shampoo when I go out of town...I've used my brother's Suave, and my hair ended up feeling like straw. I've used my BIL's pantene, again, hair felt like straw. I used John Freida's Brilliant Brunette for awhile and that was fine for awhile, but the conditioner just sucks. The only drugstore available shampoo I've had any luck with is Dove's Advanced Care Therapy. I've since had to switch to something a little more nourishing, since I colored my hair. I do like their styling products, as well as John Freida's.