Ben Shapiro let Disney have it after a legacy media outlet admitted the extent to which the woke company’s flagship streaming program is taking on water.
In response to a Wednesday article in The New York Times on Disney+ losing millions of subscribers and deciding to scale back advertising and significantly raise prices, Shapiro came out swinging during the June 10th edition of The Ben Shapiro Show. “Disney is taking it directly in the teeth, The New York Times of course is attributing this to larger market forces, but the reality is that Disney has completely blown out a large segment of its user base,” Shapiro said.
The Times report on Disney+ was grim, reporting on a massive decline in customers and revenue. The article also made clear that Disney was abandoning hopes of recruiting lots of new customers through marketing and would instead raise prices for existing customers. As reported by the article, “Disney’s streaming operation lost $512 million in the most-recent quarter, the company said, bringing total streaming losses since 2019, when Disney+ was introduced, to more than $11 billion. Disney+ lost roughly 11.7 million subscribers worldwide in the three months that ended July 1, for a new total of 146.1 million.” The article went on to mention that Disney+ would now be charging $14 for an ad-free experience, up from $11 in December and $8 before that. All while Disney-owned Hulu would also raise prices.
Disney are idiots (for many reasons), but in this particular case it's especially egregious. They already had Hulu for their new streaming shows, they should have treated Disney+ as just the one stop shop for everything "in the Disney vault". Continue releasing new movies to the theater and new shows on their cable platforms, license newer content to the other streamers, release their stuff on Blu Ray, and once the early big money drops (maybe after a year or two) stick it on Disney+. And charge $5 a month or less for Disney+. Then it cannibalizes basically none of their big revenue streams and has no new production costs for streaming exclusives.