It absolutely is not true any longer that Apple is more expensive than other computers, as long as you make sure you are comparing apples to apples, so to speak.
While I haven't compared prices lately, the fact that you buy nothing but Apple products makes you appear somewhat biased and makes it seem like you may not even understand what the other options provide.
That being said, you're trying to make the claim that an Apple computer that costs (for example) $1000 is equal to or better than every other computer on the market that costs the same price. Really?
BTW, last I checked, Apple's target audience is people inept at computing. So, as you were saying?
EDIT: Because you made the comment, I decided to do a quick look at Consumer Reports. Some Apple products are rated better than other laptops in their competitive range, others aren't. Each time the Apple computer was rated the highest, the price was head and shoulders more expensive.
In the 10-11" range, the two Apple laptops are the best, but the price difference is $800 vs $200.
In the 13" range, 4 laptops rate above the top Apple laptop, with the price of those 4 laptops ranging from $600 cheaper to $100 cheaper. There was an Apple laptop, rated last as a 64, that was $350 more than the #2 rated Asus.
In the 15-16" range, the Apple product is rated #3, but is $200-300 more expensive than the products rated #1 & 2.
Apples to apples, dust to dust. Take off the Apple glasses. They obviously have solid products, but to claim they're anywhere close to the market average price point for what you're getting is ludicrous.