Preppers, as the community of bunker builders and food hoarders is known, emerged during the Cold War as fears of nuclear holocaust drove some people to go to great lengths to prepare for survival in a burned-out world. But as the movement persisted over the decades, it has been mostly ignored by mainstream society, myself included, which came to view preppers mainly as paranoid radicals.
So it’s more than a little uncomfortable to confront the reality that this fringe industry is increasingly mainstream. In fact, in an era of growing environmental volatility and geopolitical unrest, Augason and his competitors appear downright prescient, maybe even pragmatic.
Disaster after disaster has reminded us all of the disturbing premise underpinning prepper thinking: We’re increasingly at risk of being cut off from our normal food supply. One recent report predicts that the survival food industry, which now produces very roughly $500 million in annual sales (privately held manufacturers don’t like to share their numbers), will
grow by $2.8 billion by 2026.
The growth of this industry speaks volumes about the fear mindset that has crept into mainstream consumer behavior. You probably have at least one friend, colleague or neighbor who has been toying with the idea of becoming a “prepper.” Maybe not building a full-on bunker, but lining their pantries with long-storage food in the event that another major storm, blizzard, wildfire or another public health crisis hits.