Wednesday May 3, 2007 from 5pm to 10 pm, Baskin Robbins' national campaign was advertising that they were selling 2.5 oz scoops of ice cream, for .31 cents each. And that the proceeds from the sales between 5pm & 10 pm (or closing) would benefit the local fire depts. in our area.
So after dinner, I took my daughter and her friend over to the Lusby Baskin Robbins for the deal. What the heck, I mean it was a great price, and a great cause, and the kids like ice cream. Seemed like a win-win situation to me. NOPE.
Apparently, Lusby Baskin Robbins , In lieu of NOT participating in the nation-wide advertised .31 cent scoop promo that was on TV, and in emails (for those who are subscribed to their site for various reasons. I subscribe for my daughters Birthday Club membership. I don't eat ice cream, however...wish I could though..LOL).... wasn't going to even offer to involve the community, nor give parents a break on the price of a scoop of Ice cream for a great cause.
Saw NOTHIING posted on the entrance, nor posted inside the store, that they were not participating in the national campaign. And I was being very observant. The lady in line ahead of us, with 3 or 4 kids began to order her scoop selections, and then asked about the .31 cent scoop promotion. The girl taking her order told her that "the store made some contribution to somewhere" and that "the .31 per scoop price was not available".
The lady with the 3 or 4 kids was livid. And her reaction was the same as mine. "Well, I brought my kids here for Ice cream, and I could've used the break in the price, and still feel good about the donation to the local fire dept." It sure would have been consumer friendly if the business would have
placed either on the entrance door, OR inside the store that they were not participating with the promotion.
I know It's silly to whine about ice cream. But i noticed ALOT of parents that brought kids in there, thinking they were going to get a great deal, treat their kids, AND support their local fire dept. Everyone that I talked to was very dissappointed in this.
So, I REALLY hope that they donated to/supported our local fire departments, who absolutely deserve awesome donations from our community and it's surrounding businesses!!
Because If this store didn't contribute, well, that's not right.
.....The store DID contribute to the headaches of many parents who entered the store, but didn't get the advertised sale....
And yep. I emailed the Public Relations area that promos this stuff for Baskin Robbins.
