Disney CEO Suggests ‘Essence of Our Brand’ Was Misused in Fight Against Anti-Grooming Bill
But even now, months later, Disney is attempting to appear as if it is taking the higher ground while describing the entire ordeal as a “complex” social issue.
Chapek said:
These are complex social issues where we absolutely, positively want to represent the needs and the expectations of our cast members, but we also realize that sometimes in such a divided world, there’s not alignment between what possibly large constituencies of our guest and consumer base are looking for in terms of the kind of content that they want to show their kids at this particular time.
“What we try to do is be everything to everybody. That tends to be very difficult because we’re the Walt Disney Company,” he continued, suggesting that the “essence” of the brand was misused in the company’s battle against parental rights.
“When you’re a lightning rod for clicks and for political podium speeches, the essence of our brand can be misappropriated or misused to try to fit the needs of any one particular group’s agenda. We want to rise above that,” the CEO said.
“We also realize that we want to represent a brighter tomorrow for families of all types, regardless of how they define themselves,” he added, attempting to walk the line.