I've already said there is a happy medium between the extremes.
That's not true and you can ask Sharon. As we made more money, she got raises and bonuses. We had to let her go during covid because business tanked but prior to that we appreciated her financially.
That's only part of the deal. You still see banners and widgets and infomercials, and they make an impression even if you don't realize it. I'd give you a whole marketing and TOMA tutorial but I'll spare you....
O
ur classifieds were #1 in the area and if you were looking for a job or an apartment or a used couch, that's the first place you'd go. But FB marketplace and Craigslist and Indeed and whatever else took over. I've browsed those entities and I don't know how anyone stands digging through all that crap just to find (or not find) the nugget you're looking for, but that's what it is. It's free/cheap to post stuff, and people all over the world will see that you need a server in your restaurant, so that's where they advertise.
The forums have given way to FB and Reddit. David told me this would happen and I didn't believe it because who the hell wants to interact with a bunch of psychotic randos from all over the world when you can interact with psychotic randos right here in your own community??
It's just the way it is, but I wish it wasn't. Not only my personal deal, but for all small businesses and communities. We're losing ourselves.
Here in PCB you'd think they'd have a true local website similar to this one, considering the major tourism aspect of it, but they don't. They have FB groups, which are so frustrating and annoying I've stopped following them. There are zillions of jobs here but in order to find them you have to kick it old school and go door knocking. They don't have a central media where employers advertise, and that just seems crazy to me but that's what it is.
"Progress" isn't always better. Many times it's worse, but the elite have decreed that's the way it will be, so there you go.