OMG-------------------Budweiser -------WTF are you doing?
- Thread starter Hijinx
- Start date
Bud Light Finally Takes Some Action Regarding Their VP of Marketing After Mulvaney Controversy
AdAge is reporting that the marketing VP has taken a “leave of absence” and has been replaced by Todd Allen, who has been the global marketing VP for Budweiser.
Now, is that a permanent “leave of absence”? It’s hard to know, but when they replace you, it sure sounds like you might not be coming back.
I'd love to be able to tank a corporation and receive a paid vacation as punishment.
I hope Budweiser never comes back from this. It's sh*t beer anyway, plus I hate all Democrats and want them to fail so hard they never recover.
I hope Budweiser never comes back from this. It's sh*t beer anyway, plus I hate all Democrats and want them to fail so hard they never recover.
Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: report
Heinerscheid has led the brand since June. It’s unclear if her replacement will be permanent.
The move comes as Bud Light and its parent company Anheuser-Busch have faced immense backlash for its partnership with Mulvaney, a transgender influencer who rose to fame chronicling her gender transition on social media.
At the conclusion of Mulvaney’s transition she dubbed “365 Days of Girlhood,” the beer maker sent the activist custom-made can’s featuring her face, which she revealed in an April 1 Instagram post with the hashtag #budlightpatner. She later posted another video enjoying one of the beers in a bathtub.
A day before Mulvaney announced the partnership, Heinerscheid was interviewed on the podcast “Make Yourself At Home,” where she discussed her work in transforming the Bud Light brand from its “fratty” and “out of touch” humor to a beer company that embraces inclusivity.
Never someone with Pronouns in their Bio ....
She will still have a job. They don't want to be sued for wrongful termination over trans issues.
That caused a huge backlash, with people leaving the beer on the shelves and even musicians like Travis Tritt and Kid Rock saying they would be boycotting the product.
Then it was announced that Bud Light’s vice president of marketing, Alissa Heinerscheid, was taking a “leave of absence” and had been replaced by Budweiser global marketing vice president Todd Allen. I think it’s fair to say that if they replace you, it’s going to be a pretty long “leave of absence” — like maybe a permanent one. If she was concerned about Bud Light being perceived as too “fratty” and not “inclusive” enough, now she has a lot of time to think about it and talk with her “professional coach” about what made her go down this ridiculous road.
What was funny about Heinerscheid’s comments about inclusivity was this picture.
Then it was announced that Bud Light’s vice president of marketing, Alissa Heinerscheid, was taking a “leave of absence” and had been replaced by Budweiser global marketing vice president Todd Allen. I think it’s fair to say that if they replace you, it’s going to be a pretty long “leave of absence” — like maybe a permanent one. If she was concerned about Bud Light being perceived as too “fratty” and not “inclusive” enough, now she has a lot of time to think about it and talk with her “professional coach” about what made her go down this ridiculous road.
What was funny about Heinerscheid’s comments about inclusivity was this picture.
What I found funny about the picture is that the guy on the far right seems to be using the woman in front of him as a bottle opener, or something.
LightRoasted
If I may ...
For your consideration ...
And here's an article with a headline of what I was referring to. Though this article is behind a paywall, one can still get the jist. And so it begins ... or simply continues. Welcome to the ESG scoring system and its consequences.
"We Scrambled, And Spoke With Well Over 100 Banks. Not One Will Provide Financing"
www.zerohedge.com
And here's an article with a headline of what I was referring to. Though this article is behind a paywall, one can still get the jist. And so it begins ... or simply continues. Welcome to the ESG scoring system and its consequences.
"We Scrambled, And Spoke With Well Over 100 Banks. Not One Will Provide Financing"
ZeroHedge
ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero
Hijinx
Well-Known Member
Yes , but how many of you are gelded?
That Mulvaney character says they have not had the "Barbie Pouch" surgery.
U.S.
Bud Light Poll Reveals Depth Of Dylan Mulvaney Partnership Backlash
The negative impact of the Dylan Mulvaney-Bud Light partnership boycott may be serious but not as bad as it initially appeared, a poll suggests.
A survey conducted by Redfield & Wilton Strategies on behalf of Newsweek has found that the overwhelming majority of individuals who were buying Bud Light before the controversy would continue to do so. However, it found that 12 percent of Bud Light drinkers would no longer continue to buy it, which, if translated to lost sales, would imply a serious hit to the company's revenue.
www.newsweek.com
Well, there ya have it.
Newsweek took a poll that says everything is coming up roses!
Bud Light Poll Reveals Depth Of Dylan Mulvaney Partnership Backlash
The negative impact of the Dylan Mulvaney-Bud Light partnership boycott may be serious but not as bad as it initially appeared, a poll suggests.
A survey conducted by Redfield & Wilton Strategies on behalf of Newsweek has found that the overwhelming majority of individuals who were buying Bud Light before the controversy would continue to do so. However, it found that 12 percent of Bud Light drinkers would no longer continue to buy it, which, if translated to lost sales, would imply a serious hit to the company's revenue.
Bud Light poll reveals depth of Dylan Mulvaney partnership backlash
Bud Light may have lost 12 percent of its drinkers, exclusive polling for Newsweek suggests. Two executives have taken a leave of absence amid a fall in sales.
www.newsweek.com
Well, there ya have it.
Newsweek took a poll that says everything is coming up roses!
Bud Light fumbles, but experts say inclusive ads will stay
Anheuser-Busch's partnership with Dylan Mulvaney angered some customers and hurt sales, while its lack of support for the trans influencer infuriated those it was trying to reach.
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.
“A few years from now, we will look back on this ‘controversy’ with the same embarrassment that we feel when we look back at ‘controversies’ from the past surrounding things like interracial couples in advertising,” said Sarah Reynolds, the chief marketing officer for the human resources platform HiBob, who identifies as queer.
On April 1, transgender influencer Dylan Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page. She showed off a can with her face on it that Bud Light sent her — one of many corporate freebies she gets and shares with her millions of followers.
www.nbcnews.com
They better hope those Trannys are raging alcoholics!
Anheuser-Busch's partnership with Dylan Mulvaney angered some customers and hurt sales, while its lack of support for the trans influencer infuriated those it was trying to reach.
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.
“A few years from now, we will look back on this ‘controversy’ with the same embarrassment that we feel when we look back at ‘controversies’ from the past surrounding things like interracial couples in advertising,” said Sarah Reynolds, the chief marketing officer for the human resources platform HiBob, who identifies as queer.
On April 1, transgender influencer Dylan Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page. She showed off a can with her face on it that Bud Light sent her — one of many corporate freebies she gets and shares with her millions of followers.
Bud Light fumbles, but experts say inclusive ads will stay
Anheuser-Busch's partnership with Dylan Mulvaney angered some customers and hurt sales, while its lack of support for the trans influencer infuriated those it was trying to reach.
www.nbcnews.com
They better hope those Trannys are raging alcoholics!
It likely won't reflect until the quarterly earnings report.
Its like democrat investors jump in to help out.