CNN’s Entire Primetime Lineup Fails to Equal the Audience of One Fox Program
As a sign of the tumult, it was announced last week that the network staff remaining in the CNN Center located in downtown Atlanta would be completely moved to the network’s original campus. Things appear dismal inside CNN offices, and morale is plummeting – but it is not falling as drastically as the ratings. In 2022, as Fox remained basically steady, CNN managed to lose -33% of its audience, and fell -36% in the advertising demo. Making this all the more staggering, that drop is off from the numbers of the year prior–when the network lost -90% of its coveted viewers.
Things only continue to erode for CNN on the ratings front, with the reality of a very rare and eye-popping metric that emerged last Friday. When that day’s numbers came in, there was some surprise, but nothing too glaring – at first. First, Fox News held more than just the top 10 positions in the cable news ratings. Chris Hayes’ was the first non-Fox program to break the logjam at the top, coming in at #18 for MSNBC. CNN’s programs do not appear until Jake Tapper shows up, with the ironically and inaccurately named show “The Lead,” not appearing until #28 on the list.